Southern Australia Receives New Tourism Campaign


A new tourism campaign hopes to draw people’s attention to the wealth of holiday experiences which can be found in the area around Victoria and Southern Australia’s border. The region, known as Riverland, now has a three-year plan set in place to encourage visitors to Australia and tour operators to take in this beautiful part of the country. The location is home to some wonderful wine and food producers, and accommodation that makes the most of the riverways is also to be promoted. There will be a push to bring in five star accommodation, as well, drawing in discerning visitors who want to experience somewhere new. Although our Australia tours don’t yet head to the region, you’ll find the same emphasis on good food, drink and luxury accommodation throughout our trips, and we take you all over the country, allowing you to experience many of its best bits. Image Credit: DJ-Dwayne [Away till 31st November] (flickr.com)