Tourism Australia turns to social media

Tourism Australia has utilised social media as powerful and effective marketing tool and their figures are pretty impressive. At time of writing, their Facebook page ( has 3,286,863 likes and 183,523 people talking about it, hundreds of photos posted to their page and Instagram accounts. Their Twitter account has 27,788 followers and their Pinterest account has 1258 followers. The executive general marketing manager of Tourism Australia, Nick Baker, feels social media works when it comes to promoting the country. The agency launched the latest version of their television ad on Facebook for ‘fans’ and gained massive viewing figures on YouTube and their official website ( See the sights of Australia all for yourself with one of our escorted Australia tours. See all the country has to offer with our fully inclusive luxury tours.