Tourism New Zealand Grab Adweek’s Ad of the Day


Tourism New Zealand has a great landscape to work with when they’re making their marketing campaigns, so it comes as no surprise that their latest advert, aiming to draw in anybody who wants to see the country used in the Lord of the Rings and upcoming Hobbit films, has been named as US marketing industry website Adweek’s Ad of the Day. The advert is narrated by Sir Ian Holms, who played Bilbo Baggins in the Lord of the Rings and will be reappearing as the older Bilbo in The Hobbit. It shows off some of the places visitors can head to whilst describing them with a fantasy twist. The advert was praised by Adweek for showing off that New Zealand tours have something for everybody, not just fans of the films. Image Credit: Jonas Lamis (flickr.com)