100% Middle-earth campaign gets 500,000 online views

This is obviously wonderful news for Tourism New Zealand, the body behind the advert, as it shows that awareness and anticipation is growing before they have even reached full steam. Once the adverts begin showing on television and in cinemas around the world, it’s sure to drive up the numbers even more. It’s estimated that the full strength of the campaign will hit in November, just as the films start airing as well, but it’s obvious that people are already interested in visiting this wonderful country and discovering that these adverts provide another avenue for them to engage with. If you want to beat the rush, book one of our New Zealand tours now and start anticipating your trip to the country. Image Credit: mdid (flickr.com)