Australia showcased as mature tourist destination


Introduced as the latest phase in Tourism Australia’s hugely successful and world famous ‘There’s Nothing like Australia’ campaign, it will be promoted by adverts aired throughout the world from September 17th until October 28th. The marketing push is estimated to have cost the equivalent of £1 million. Many of the country’s most famous sights and attractions will be presented during the campaign, recognising the desire that this generation of holidaymaker generally has for more sophisticated, relaxing and educational getaway experiences, with Uluru, the Great Barrier Reef and Sydney Harbour all included. Australia tours are always guaranteed to be an exciting experience, whatever your age, and the more mature traveller is sure to particularly appreciate the many cultural delights that can be found throughout this glorious nation. Image credit: Passer-by (flickr.com)