Spending was up by 7 per cent on the previous year, with visitors to the country rising by 8 per cent, seeing a record 6.1 million tourists enter the country. Those on holidays and visiting friends or relatives spent more than those in the employment category, who actually spent 9 per cent less than the previous financial year.
Brits spending the most
Of all nationalities, Brits spent the most cash during their visits to Australia, spending 19 per cent more than in previous years. It was also reported that between the UK and Australia, passenger volumes had increased by almost 50 per cent.
The healthy growth was said to be influenced by the Royal tour, which saw the Duke and Duchess of Cambridge visit the country with their son George, as well as Tourism Australia’s latest UK campaign. It is also thought that the economic recovery in both the UK and the US encouraged people to indulge in overseas travel.
The appearance of the Will, Kate and George in the UK media with spectacular backdrops such as the Sydney Opera House, Taronga Zoo and Manly Beach is thought to have inspired many Brits to head on Australian tours.
A surge in visitors from locations such as China, Hong Kong, New Zealand and Germany were also noted, with an increase in eight key markets in total.
However, the length of holidaymakers’ stays in Australia had reduced to an average of 26 days, which was down from 29 nights the previous year. Tourism Australia also noticed from the survey that tourists are appearing to take shorter stays, with 4 to 7 nights proving to be a popular time period with tourists.
Escorted tours with Scenic Tours are for a duration of up to 31 days for Australia tours, which gives plenty of time to explore the country’s breath-taking scenery and iconic attractions.
Image Credit: Neal Jennings (Flickr.com)
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