Australian Fashion Week 2014


If you missed the five-day catwalk action or don’t know your colour blocking from your monochrome – don’t worry! Here’s a roundup of the hottest action from Australia Fashion Week. 

More than 27,000 fashion-focused spectators dressed to impress in the latest trends and headed to Sydney in their high heels for the five-day fashion event, sponsored by Mercedes-Benz. Since 2013, the event has been held at Carriageworks in Redfern, one of the popular sights you can see on one of the fantastic Australia tours offered by Scenic Tours.

The main talking point of the event was the competition between local and national Australian brands and their chance at competition with larger global brands. There was seemingly a lack of larger and more well-known brands at Australian Fashion week, although the sheer volume of new talent and emerging brands ‘to-watch’ made up for the absence of famous brands.

Australian designer Alex Perry set tongues wagging as he launched one of the most impressive and most daring SS 14/15 collections in 20 years. Super-short skirts and exposed midriffs coupled with sculpturing, glitter and big textures secured the collection a place hot on everyone’s lips.

There was also a strong focus on emerging new designers, with the Strateas Carlucci collection showcasing a brand new range of ‘slouchy-cool’ menswear, which earned the designers the title of the week’s breakthrough star.

Next year will be the perfect time to take an Australian tour as the Australian Fashion Week will be celebrating its 20th anniversary. Next year’s fashion week is sure to be more competitive than ever, with so many emerging Australian brands fighting for the chance of recognition from global buyers and world-famous fashion labels.

Image Credit: Eva Rinaldi (flickr.com)