One of the campaigns has seen the redevelopment of the Visit Brisbane website and the other campaign is promoting Queensland as a winter getaway.
It is hoped that the campaigns will attract people to the state and the state’s capital of Brisbane, especially those on winter Australia tours.
$500,000 spent on campaigns
In total $500,000 Australian was spent on both tourism campaigns, and the launch of both campaigns at the same time is hoped to attract thousands more holidaymakers.
Daniel Gschwind, the Chief Executive at the Tourism Industry Council, said, “It’s about positioning Queensland destinations well for the winter months.
“We’ve (Queensland) come off a very strong summer season that was extended because of the way Easter and the public holidays went and because of the way the weather has played out over the last few months.”
As part of its campaign for the revamped Visit Brisbane website, the city council is calling on local residents to post stunning photographs of the city and its surroundings and to enter reviews of some of the city’s restaurants and cafes on the site for international visitors to read.
Daniel Gschwind added, “The winter campaign will highlight Brisbane’s robust line-up of new and annual events, while showcasing the city’s enviable winter climate, exceptional hotels, great dining options and superb leisure attractions.”
Recent surveys have shown that Brisbane has become one of the premier destinations to visit in Australia as the city attracted 6.1 million overnight visitors in 2013, while the number of international visitors to Brisbane rose by 2.4 per cent last year compared to the year before.
The rise in the number of international visitors coming to Brisbane has, according to the studies, been driven by visitors from China and the UK.
Image Credit: Richard Fisher (flickr.com)
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