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Why Scenic? > Scenic Story

Scenic Story

Handmade wonder

From humble beginnings in Newcastle, Australia, to a global company with business centres in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic is a true success story within the travel industry.

The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began sailing the rivers of Europe.



Back in 1986 I began hosting packaged holidays for Melbourne-based seniors clubs along Australia’s famous Great Ocean Road to the small coastal town of Warrnambool. Warrnambool Scenic Coach Tours became remarkably successful in a very short space of time and allowed me the opportunity to expand to offer more variety in itineraries.

By the late 1980s we were expanding rapidly and offering tours to destination events such as World Expo ’88 in Brisbane and The Phantom of the Opera, which saw us recognised as Australia's largest coach operator to this musical spectacular which played in Australia’s major capital cities. Our calibre of tours and increasing popularity was the catalyst for the company’s name change to Australian Scenic Tours and we purchased our first coach in 1989. Our continued growth ensured we could commission a custom-built fleet of 5-star Mercedes Benz coaches.



In the early 1990s we developed a successful programme of tours across both Australia and New Zealand, followed by Norfolk Island in 1997 and Southern Africa in 1998. By the end of the decade we had expanded to host tours to Canada, Alaska and USA and refreshed our company name to Scenic Tours to reflect the international tour programmes now offered.

Today we are the leading touring company to Canada and Alaska and continued overseas expansion has been a focus of for us, and we now operate itineraries on every continent.



2008 hailed the beginning of a new chapter for Scenic Tours, with the launch of our exclusive Scenic ‘Space-Ships’ for Europe.  Widely acknowledged as the finest on Europe’s waterways, our fleet of Scenic ‘Space-Ships’ have been designed to provide the best in passenger comfort, boasting unrivalled space, luxurious amenities and two full decks of Private Balcony Suites which feature full-size, private outdoor balconies adjoining the spacious internal cabins, a choice of dining and the option to enjoy private butler service. In July 2008 our first ships Scenic Sapphire and Scenic Emerald were launched and by March 2012 our seventh vessel, Scenic Crystal was added to our fleet.

I’m so proud that Scenic is still a private, Australian-owned company, employing staff and tour crew worldwide. We are truly global, operating hundreds of extended touring programmes to many exotic domestic and international destinations. I find it personally rewarding that so many of our guests chose to travel with us again and again.

Our goal is always to provide the ultimate holiday experience and our 25 years of creating, hosting and delivering incredible holidays is underpinned by the strength of our people, product, knowledge and service. We are unified by the love of travel and we come to work every day to make that an exceptional reality for our valued guests through continued innovation and first-class service.


Scenic Jasper

Scenic Jasper is the latest addition to our state-of-the-art fleet. The 85-cabin Space-Ship caters to just 169 guests, with an almost 1:3 staff-to-guest ratio. Our 475ft2 Royal Panorama Suites and 360ft2 Royal Suites are amongst the largest on Europe’s rivers, and new features, like a vitality pool on the Sun Deck, offer our guests even more places to unwind during their cruise.

Handcrafted Scenic Space-Ships

Marcolini Marble Scenic Space-Ship

Grezzana VR, Italy

All of the marble on our Scenic Jasper Space-Ship has been sourced, processed and supplied by family-owned Marcolini Marble. The results are stunning and unique, take a look for yourself.

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Scenic UK registered in England and Wales under number 2830117 and whose registered office is at Scenic UK, 13th Floor, 111 Piccadilly, Manchester, M1 2HY.


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